Classic Funnels vs. Flodesk: Why I changed my marketing strategy
One of the biggest, most common pieces of advice I give to my coaching clients is “sell how you want to be sold” (you’re welcome! And you didn’t even have to pay me for it! haha). We have all seen those super well written ads or posts in a facebook group that immediately draw us in and have clicked the link and have come to the place where all human connection dies. Ugh.
Its just scroll after scroll of words and flashy emojis… and the promise, “but wait! There’s more!” at the end.
Personally, this is a huge turn off to me.
I know, how scandalous of me to admit that and to go against the traditional way or funneling our target clients, but here’s the thing. If I know that I don’t like it, then my dream clients don’t like it either. This is why I decided to rock the boat, as I tend to do, and shake up the way I lead customers to what I do.
For anyone that knows me, they know that any time I host a challenge or share my Witch’s Wound Workshop, I always link it straight to my website. I know, I know. I can hear all the pro marketers cringe, my in truth, it’s working for me. You know why? Because I genuinely want to connect to with my fans and followers and I want them to get to know me and see what I am all about and that I am not some random face asking for their name and email in exchange for promises that may or not be met.
Here’s the thing. I am not an expert marketer. I am an author, coach, and a business strategist (and yes, that’s different) and I want to stay in my strengths. This is one of the things I tell my Strategy clients. We can’t do it all and we have to focus on our strengths and our gifts. This is why it’s so important to have a simple system set up that does what we need it to do so that we can do what we do best.
I love Flodesk for these top three reasons:
1) It’s so easy to use!
You don’t have to be super tech savvy or have a marketing background to set it up. Watching a few youtube videos and you have a full funnel set up in no time so you can get back to your craft.
2) The layouts are beautiful
Again, you don’t have to be a pro here. Pick a lovely template, fill it in, customize it, and you’re golden.
3) You don’t even need a website to start
You can create a landing page and forward your custom url to that landing page and you’re set to start! This is a super cost effective way to start building your brand and list without paying be to build a website for you.
If you want to get started with Flodesk at a 50% discount I have a special code for you right here.
The bottom line is this, you don’t have to have a ton of copy and a ridiculously confusing funnel system to build your audience. This is why I gave up the confusing and difficult funnel system and joined Flodesk. It’s easy to embed the form into any page I create so that I can host challenges and track how people have found me, or I can set up a pop up on my website for my free offer.
It get’s the job done, so you can go back to doing YOUR job! What more could you want?
Oh, well, yeah…. It looks great doing it!
Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I only share about companies that I truly believe in.